About Localization

Thought leadership, blogs, eBooks and more. If you're just getting started with localization or are looking to optimize your process, this is a great starting point.

About Localization

CSA Research: MarketFlex for Language-Oriented TMS

An analysis and evaluation of nine TMSes for potential buyers.

About Localization

How One Translator Uses Technology to Travel Back in Time

An inside look at the life of Daniel, a freelance translator who lives in a rural village in Asturias, Spain.

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Global Ready Success Kit: Your Guide to Optimizing the Way You Translate

A complete guide to help you navigate the common obstacles organizations face while expanding globally.

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What Cockatoos and Localization Have in Common

by Annette Obermeier, Sr. Director Global Marketing

About Localization

My dearest, Angelica

Why Hamilton’s comma put me on the edge of my seat

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About Localization

Global Ready Success Kit 2019

A complete guide to help you navigate the common obstacles B2B organizations face while expanding globally.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

What Does Global Internet Mean to Your Business?

The new global Internet in Africa and Asia is now going mobile, and at a rapid pace.

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Slack is Making Big Moves in Localization

A response to “How we Localize Slack- The cultural considerations and values that guide Slack’s global accessibility”

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Localization: What It Really Means for Your Business

Localization drives your marketing strategy and business goals.

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Essential Guide to Effective Translation

Best practices for global content localization to grow your international markets

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Reflecting on Adobe Summit 2018: The Partner Experience

The Smartling team recently attended the Adobe Summit in North America as a Silver Sponsor.

About Localization

What Can We Learn from Coca-Cola’s Global Marketing Success?

Coke remains an industry leader both in sales and marketing.

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Research Report: The Path to Localization Success

Catalyzing Growth and Revenue Opportunities with Content Localization

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Three Tips for Smarter Translation

When the process itself becomes more efficient, you should see improvement across all areas.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

How Translation and Transcreation Can Combine for a Better Experience

To express high level messaging and extend the brand’s emotional intent, you might want to consider a more refined type of localization: transcreation.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Translation: Are You Doing it Wrong?

Are you still copying and pasting strings into spreadsheets and emailing them to translators? If the answer is yes, then let’s face it: your translation process needs an overhaul.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

8 Things to Ask When Evaluating a Translation Technology Company

The translation technology company you select will ultimately dictate the rate and extent of your success.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Global Content and the Next Frontier for B2B Marketing

Translating digital content, like websites, mobile apps and documents, is a competitive advantage for your business.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Integrations Are Key When Selecting a Translation Management Platform

The right TMS solution for you needs to not only prove an integration is possible, but aligned with your unique requirements as well.

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Agile Translation: A Step by Step Guide

How to Apply Agile Principles To Rapidly Changing Translation Needs

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Buy vs. Build – Why Localization Is Different

Companies tend to confront this build vs. buy dilemma in one of three ways.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Free Up Developers to Work on Your Roadmap (And Go Global Faster)

Considering the investment today’s companies are making in IT talent, each tedious task that distracts developers from their primary duties is now a corner-office concern.

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Going Global with Mobile App Content

Learn how leading brands are leveraging mobile app translation to capture bigger shares of a fast-growing international market.

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Translation: A Reliable Recipe for Business Growth

Learn how to shape a translation strategy that suits your audience and elevates your business.

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Translation: What, Why, Who, Where, When and How

Download this eBook to learn why translation matters to your business.

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10 Ways to Measure Translation ROI

Learn 10 ways brands can measure translation ROI, and five ways to measure the added ROI from using a translation management platform –

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The Total Economic Impact Of A Cloud Based Translation Management Platform

This study conducted by Forrester examples the potential ROI of a cloud based translation management platform.

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5 Trends Shaping the Future of Global Marketing

Learn about the changes in the global landscape that are impacting businesses today.

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The Future of Global eCommerce

How retail brands are tailoring content and experiences to international audiences

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Translation Strategy is Growth Strategy

Achieving a more dominant global position through a better approach to global content.

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7 Symptoms of a Broken Translation Process

7 Symptoms of a broken translation process, and what each one could cost your business.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

How Can Travel Brands Beat Translation Frustration? [Report]

To help brands transform translation from an agonizing project into an agile process, Smartling has partnered with travel industry authority Skift on a new report.

Smartling's blog is the primary resource for thought leadership in localization.
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ROI of Translation Tech: Where Do Brands See Big Results?

The interviewed organization realized 252% ROI from its translation technology deployment, with a payback period of less than 12 months.

Smartling's blog is the primary resource for thought leadership in localization.
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Why Should Brands Offer Native Brand Experiences?

Native brand experiences put the focus on the consumer rather than the brand.

Smartling's blog is the primary resource for thought leadership in localization.
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Seal of Biliteracy: Yet Another Reminder of Bilingual Marketing Potential

The Seal of Biliteracy is a good gesture - and a start in recognizing multilingual America.

Smartling's blog is the primary resource for thought leadership in localization.
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What’s the Value of Good Translation?

Localizing high-quality content supports your ability to close new deals, build relationships with customers, improve market penetration, and increase brand awareness.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Calculate the Value of Website Localization Services

From view counts to actual sales, here are a few methods you can use to determine the success of the localization tool you’re using.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Where Global B2B Marketing Strategies and Customer Experience Intersect

Prospects are far more ready to convert when they feel that they are being noticed and treated as individuals.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

How to Survive When Your Translator Goes on Vacation

Buyers often think of translators as interchangeable. Here are some reasons why the opposite is true.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Where Transcreation Ends and Localization Begins

How localization is more about function, less about form.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Three Indicators of Customer-Centric Translation Software

Ways to know that translation software was built for customer needs.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Ten Common Myths About Translation Quality

Many translation consumers resort to tactics that might seem logical to them, but can actually get in the way of ensuring the best translation quality.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Seeking Quick ROI? There’s a Localized App for That

Localizing iPhone application text resulted in significantly more downloads – 128% more per country, in fact.

About Localization

CSA Research MarketFlex for Language-Oriented TMS

An analysis and evaluation of nine TMSes for potential buyers.

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