About Localization

Thought leadership, blogs, eBooks and more. If you're just getting started with localization or are looking to optimize your process, this is a great starting point.

About Localization

What Cockatoos and Localization Have in Common

by Annette Obermeier, Sr. Director Global Marketing

About Localization

My dearest, Angelica

Why Hamilton’s comma put me on the edge of my seat

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About Localization

Global Ready Success Kit 2019

A complete guide to help you navigate the common obstacles B2B organizations face while expanding globally.

About Localization

Slack is Making Big Moves in Localization

A response to “How we Localize Slack- The cultural considerations and values that guide Slack’s global accessibility”

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Localization: What It Really Means for Your Business

Localization drives your marketing strategy and business goals.

About Localization

What Can We Learn from Coca-Cola’s Global Marketing Success?

Coke remains an industry leader both in sales and marketing.

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About Localization

Research Report: The Path to Localization Success

Catalyzing Growth and Revenue Opportunities with Content Localization

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Three Tips for Smarter Translation

When the process itself becomes more efficient, you should see improvement across all areas.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

How Translation and Transcreation Can Combine for a Better Experience

To express high level messaging and extend the brand’s emotional intent, you might want to consider a more refined type of localization: transcreation.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Translation: Are You Doing it Wrong?

Are you still copying and pasting strings into spreadsheets and emailing them to translators? If the answer is yes, then let’s face it: your translation process needs an overhaul.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

8 Things to Ask When Evaluating a Translation Technology Company

The translation technology company you select will ultimately dictate the rate and extent of your success.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Global Content and the Next Frontier for B2B Marketing

Translating digital content, like websites, mobile apps and documents, is a competitive advantage for your business.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Integrations Are Key When Selecting a Translation Management Platform

The right TMS solution for you needs to not only prove an integration is possible, but aligned with your unique requirements as well.

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Agile Translation: A Step by Step Guide

How to apply agile principles to rapidly changing translation needs

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Buy vs. Build – Why Localization Is Different

Companies tend to confront this build vs. buy dilemma in one of three ways.

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Translation: A Reliable Recipe for Business Growth

Learn how to shape a translation strategy that suits your audience and elevates your business.

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Going Global with Mobile App Content

Learn how leading brands are leveraging mobile app translation to capture bigger shares of a fast-growing international market.

Smartling's blog is the primary resource for thought leadership in localization.
About Localization

Free Up Developers to Work on Your Roadmap (And Go Global Faster)

Considering the investment today’s companies are making in IT talent, each tedious task that distracts developers from their primary duties is now a corner-office concern.

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Translation: What, Why, Who, Where, When and How

Download this eBook to learn why translation matters to your business.

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10 Ways to Measure Translation ROI

Learn 10 ways brands can measure translation ROI, and five ways to measure the added ROI from using a translation management platform –

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The Total Economic Impact Of A Cloud Based Translation Management Platform

This study conducted by Forrester examples the potential ROI of a cloud based translation management platform.

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5 Trends Shaping the Future of Global Marketing

Learn about the changes in the global landscape that are impacting businesses today.

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The Future of Global eCommerce

How retail brands are tailoring content and experiences to international audiences

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Translation Strategy is Growth Strategy

Achieving a more dominant global position through a better approach to global content.

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About Localization

7 Symptoms of a Broken Translation Process

7 Symptoms of a broken translation process, and what each one could cost your business.

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